Traction is very important for a new company, especially when seeking investments. It’s one thing to have an idea. It’s something else to move that idea forward and garner serious interest and support.
Sometimes traction is counted via revenue, which is great for a company with an existing product that’s looking to expand. But in the case of CFS, we’re moving towards Prototype Development, building our product for testing and refinement, and as a Demo Model to showcase to people who are currently interested and future customers. So for us, Traction is about building interest and becoming a relevant player.
To that end, we’ve been active in getting out there to show people who we are and what we’re all about, and the interest is mounting. Here is a list of notable events and interest for CFS:
February 2013: Article on CFS by Seedstock.com. Although reflecting the older initial design, many of the points addressed in this article still reflect our goals and mission.
July 2013: Initiatives of Change, Trust and Integrity in a Global Economy (TIGE) Conference, Caux, Switzerland. Invited to speak about CFS and our Sustainable Agriculture vision. We found our African Affairs Advisors at this conference and are happy to work with them to develop relationships in Uganda and Nigeria.
December 2013: SecondSight “2014 Future and Beyond” event, Amsterdam, Netherlands. Invited to speak about CFS and our Sustainable Agriculture vision, including being interviewed and published in their post-conference book. Developed contacts to get CFS facilities in and around Amsterdam when we’re in production. This trip also included a meeting with Rabobank at their headquarters in Rotterdam, who expressed interest when we’re in production.
January 2014: 10th International Conference on Environmental, Cultural, Economic & Social Sustainability, Split, Croatia. This was an academic conference where we submitted a paper and were accepted to present about CFS and our work. This led to meeting Dr. Uday Chipalkatty of Ira Sustainable Water Solutions, where interest in a partnership developed to utilize CFS facilities with their water projects throughout India.
February 2014: Meetings in Phnom Penh, Cambodia. This business trip was to meet with His Excellency Soubert Son and some of his contacts. Mr. Son is the Advisor to the Khmer Foundation for Justice, Peace and Development and High Privy Councilor to His Majesty the King of Cambodia. Our CEO met Mr. Son at a previous Initiatives of Change conference in Caux, Switzerland in 2010, where the initial discussion and interest in CFS was developed. This week long trip resulted in three formal Letters of Interest (included in the CFS Business Plan).
– The first Letter of Interest is from Mr. Soubert Son, with interest to get CFS facilities into the orphanages he oversees and to help revolutionize agriculture throughout Cambodia.
– The second Letter of Interest comes from Mr. Sophat Yun, Director of Huy Yun Agriculture, to utilize CFS facilities with their operations.
– The third Letter of Interest is from Kassie Neou, Owner and Managing Director of EcoFarm and Executive Director of the Cambodian Institute of Human Rights, to utilize CFS facilities in their operations.
September/October 2014: Invited by the United Nations FAO Director-General Jose Graziano da Silva to participate in the 3rd FAO Private Partnerships Meeting in Rome, Italy on October 15th, 2014. Discussions will be on partnerships with the FAO with regards to ending hunger, improving food security, and reducing food waste and loss.
October 2014: Fourth International Conference on Food Studies, Prato, Italy on October 20-21, 2014. Another academic conference where we’ll be presenting about CFS and our work.